Controversy about business books
The fact that the majority of business students choose the subject only for their careers can also be seen positively: the subject has a broad base. But now there is a violent argument about the standard work, which is often used in the study.
Betriebswirtschaftsleere. Who still benefits the business? “(Frankfurter Allgemeine Buch, Verlag Neue Zürcher Zeitung, Frankfurt, Zurich 2016, 200 pages, 19.90 euros) to work on” the Wohe
He used the luck that this autumn, as well as the classic of the subject, Günter Wöhe and Ulrich Döring’s “Introduction to the General Business Administration” (publisher Franz Vahlen, 990 pages, 32.50 Euro) Edition
Woe is not the only introduction that attempts to give an overview of the assured knowledge of business management. This autumn alone
But none of these competing products has so far seriously questioned the leading position of Wöhe. The publishing house Vahlen, today a subsidiary of the C.H. Beck Verlag
is claiming to have a market share of more than 60 percent in the introduction into the General Business Administration. All the other books share the remaining third.